Blue Sail Consulting: Business Planning, innovation, And Execution

Innovation Through Blue Ocean Strategy

Blue Ocean Strategy is an innovation framework introduced

in the eponymous best-selling book written by W. Chan Kim

and Renee Mauborgne and further explained in the business

best-seller, Blue Ocean Shift.  Dr. Kim and Dr. Mauborgne are the

Co-Founders and Co-Directors of the INSEAD Blue Ocean Strategy

Institute.  Dr. Kim is the Boston Consulting Group Chair of Strategy and International Management at the INSEAD Business School at Fontainebleau, France.  Dr. Mauborgne is a

Distinguished Fellow and Professor of Strategy - also at INSEAD.

The book, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant."has been translated to over thirty-five languages and has been one of the top business best sellers since its publication.  It is based on the study of over one hundred and fifty (150) strategic moves in over thirty (30) industries over a period of one hundred years.  The authors use these strategic moves, which they call "value innovations," to illustrate how companies can differentiate themselves from the competition.  By doing so, they move beyond highly competitive "Red Oceans" to "Blue Oceans" (uncontested market spaces ripe for growth).  Blue Ocean Strategy provides a highly systematic approach for making companies successful and the competition irrelevant.

Many companies, including Nintendo, Samsung, and Cirque du Soleil, have used the principles of this framework to create highly differentiated offerings.  By using the various analytical tools in it, these companies have developed breakthrough new products and services and have captured new customers while expanding and creating new market segments and growing revenues and profits, while at the same time optimizing costs.

The Blue Ocean Institute has certified Mario Castañeda, our Founder, as a Blue Ocean Strategy Consultant.  He has worked with various clients in the B2C and B2B spaces, as well as start-ups, since 2008 to successfully formulate and execute Blue Ocean Strategy.  The six principles that are used are: Reconstructing market boundaries, Focusing on the big picture, Reaching beyond existing demand, Getting the strategic sequence right, Overcoming organizational hurdles, and Building execution into strategy.  He has also introduced various Fortune 500 companies to Blue Ocean Strategy, including PepsiCo and Pure Fishing Inc.  He has also introduced the concepts at various business conferences.

Please contact us at 1 (617) 391-0347, at or fill out our "Contact Us" Page to find out how we can help you differentiate your company from the competition and migrate to a Blue Ocean through innovation.