STRATEGY, BUSINESS PLANNING, innovation, and execution
book written by W. Chan Kim and Renee Mauborgne. Dr. Kim is the Co-Founder and
Co-Director of the INSEAD Blue Ocean Strategy Institute. He is also the Boston Consulting
Group's Chair of Strategy and International Management at INSEAD Business School in
France. Dr. Mauborgne is a Distinguished Fellow and Professor of Strategy,
also at INSEAD Business School.
The book, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant." has been translated to over thirty-five languages and has been one of the top business best sellers since its publication. It is based on the study of over one hundred and fifty (150) strategic moves in over thirty (30) industries over a period of one hundred years. The authors use these strategic moves, which they call "value innovations," to illustrate how companies can differentiate themselves from the competition.. By doing so, they move beyond highly competitive "Red Oceans" to "Blue Oceans" (uncontested market spaces ripe for growth). Blue Ocean Strategy provides a highly systematic approach to making the competition irrelevant.
Many companies, including Nintendo, Samsung, and Cirque du Soleil, have used this process to create highly differentiated offerings. By using the various analytical tools contained in this framework, these companies have developed new products and services and have captured new customers to expand or create new market segments.
The Blue Ocean Institute has certified Mario Castañeda, our Founder, as a Blue Ocean Strategy Consultant. He has worked with various clients in the B2C and B2B spaces, as well as start-ups, to successfully formulate and execute Blue Ocean Strategy. The six principles he uses are: Reconstructing market boundaries, Focusing on the big picture, Reaching beyond existing demand, Getting the strategic sequence right, Overcoming organizational hurdles, and Building execution into strategy. He has also introduced Blue Ocean Strategy to various Fortune 500 companies, including Pepsico, and to top executives at various meetings and conferences.
To find out how we can help you create and develop new products and offerings, please contact us at 1 (617) 391-0347 or at Blue Ocean Strategy. We will share with you the benefits of using this unique, innovative process.